About us
At Stur, we believe every brand deserves a spotlight—regardless of size, location, or tech know-how. We created Stur Africa to empower entrepreneurs, creators, and everyday sellers across the continent to build beautiful online stores and sell seamlessly across channels like WhatsApp, Instagram, and the web.
Our mission is simple: make commerce easy, mobile, and accessible for African businesses. Whether you're a fashion brand, beauty entrepreneur, home chef, or neighborhood vendor, Stur gives you the tools to sell smart—without the complexity. Built for the Bold
We designed Stur for the doers. The makers. The side hustlers. The full-time dreamers.
With Stur, you can:
- Launch your online store in minutes—no coding or design skills required
- Share one powerful link that works across WhatsApp, Instagram, and more
- Manage your products, orders, and inventory in one simple dashboard
- Accept payments with ease—QR, card, or cash on delivery
- Run your business on the go with our mobile apps
Why We Exist
Too many African businesses face unnecessary barriers to selling online. Complex platforms, expensive setups, and disconnected tools create friction where there should be flow. So we built something better. Stur exists to level the playing field—to give every seller, regardless of background or budget, a professional online storefront and the tools to thrive. We’re here to unlock digital doors and open up new markets, starting with the ones that matter most: your community, your customers, and your hustle.
A Movement, Not Just a Platform
Stur is more than technology—it’s a growing movement of African entrepreneurs rewriting the rules of commerce. We are proud to support this wave of business owners who are bold enough to build and brave enough to sell.
Join us. Set up your Stur. Share your link. Grow your brand. Stur Africa Made in Africa, built for the world. Let’s power the next generation of commerce—together.